1) Getting quality, relevant inbound links.
2) Using social media websites for reputation management as they rank very well within the search engines.
3) Ranking pages on social media websites.
Difference between SEO and Social Media.
# Search engine optimization caters for people actively looking for your services.
# Social media helps you target people who may not be actively searching.
Social Media Road map to build SEO
How will Social Media help in SEO
Popular social content gets exposure, traffic and can result a substantial number of
relevant inbound links.
Social networks are similar to search engines need to include links back to your official website.
Content + Links = Search Engine Success.
Tips for Social Media which will help in SEO- Activities like Commenting, participating in discussion forums, Community creation should be done actively.
- Blogs, articles, Video Tags-- make sure they are optimized with targeted keywords.
- Optimize page titles independent of one another to get the most SEO value.
- Be an active member of each of the social networking site i.e. engaged with the
- people who visit your page by periodically, posting new content relevant to these audiences and responding to friend requests you receive.
- Link your Accounts – you should link together all of your social media and networking accounts so that when you make updates to one of them ,it updates all of them.
- Sharing SEO analytics with social media. e.g. How people search describe things, What type of content is read on our website
1. Optimize Your Content(not just website)
Place content on social media websites to get your content ranked well on their website.
2. Think beyond Google
Be search able wherever people search
3. Share Analytics
SEO Team usually have great experience analyzing - use it for social media
4. Buzz and Blog Outreach
Work with the team to participate online and create buzz for more links.
